What a weekend! The British Shooting Show 2016 was held at Stoneleigh Park, Warwickshire on the 12th, 13th and 14 February; a new one on the show schedule this year for Elm of Burford. This was our first show of the new year, but the #ElmTeam were feeling fresh, enthusiastic and ready for a good one!
The atmosphere in the halls was fantastic. We felt a happy, excited infectious buzz as the crowds poured in over the three days. And what lovely people! We're really lucky to have such great customers; some who may not have seen us before; and some who visit us at a number of different shows across the country over the year.
This weekend really was the place to come to make your own judgement about the incredible quality of kit showcased across the whole ground, at the top of the industry. There were displays and talks for amateurs to professionals, and ranges of both military and non-military rifles being shown by some of the world most accredited manufacturers. We found this particularly beneficial to all our own customers who were able to enjoy a sport-specific weekend and see, feel and experience our whole range of products including Schoffel, Noble Wilde, Akubra and Hanwag. Quite perfectly summed up by Paul: 'I went in not needing a new Air-Rifle. But I came out with one!'
All-in-all, we feel this was a super successful weekend and a bright beginning to our Show season 2016. We would like to say a massive thank you to the whole team who organised the event and look forward to hopefully being here in the future. Next on the agenda for us is Crufts, swiftly followed by the Cheltenham Festival. Will we see you there?